Butterfly Media claims they will reach 105,000 readership in July 2006, is the target market that large?
Butterfly Media successfully completed our distribution target of 70,000 readers with our October 2005 issue. At the end of the distribution period, we actually had to hold back our distribution to reach our some of our target market such as industry executives. Our market research indicates that our target market is actually is larger than 105,000 readers. We are confident given the rate of pickup, the remnant directories (almost effectively zero) that even after July 2006, we will have room for expansion in the target market beyond 105,000 readers. 9. Your print run of 40,000 rivals some of the largest publications in Las Vegas such as 944, Las Vegas Weekly, and Citylife. Can you effectively distribute to your target market that amount of directories? 944 Magazine has a current print run of 40,000. Las Vegas Weekly stands at 54,000. Those publications are published on a monthly and weekly basis. Our publication is published on a 6 month run which makes our ability to distribute our l
