budget, cash flow or profit and loss statement?
If you’re like most artists I know, these terms make your skin crawl. In fact, the whole idea of a business plan is a serious downer. First off, they are full of yawn-inspiring sections such as: the boring executive summary, the flat company description, the incomprehensible industry analysis, the brutal sounding “target” market, the “hide-under-the-bed” financials, and the Fifth Avenue marketing and sales plan.
