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Brooks Stevens designed the wide-mouth peanut butter jar. What was wrong with the old one?

April 26, 2017brooks Butter designed jar peanut stevens wide-mouth wrong

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Brooks Stevens designed the wide-mouth peanut butter jar. What was wrong with the old one?

1 Answer

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Its neck was too narrow, so it was impossible to get the peanut butter out of the jar’s shoulders. Stevens insisted on the wide mouth, he said, because he loved peanut butter so much that it frustrated him to waste any.