Breaking Down the Generations – Do the older Boomers and younger Boomers really have the same values?
Some observers do maintain that there is a distinct difference between those born in the late 40s and early 50s and those born in the late 50s and early 60s. Writer Jonathan Pontell went so far as to label the younger half Generation Jones. In the same vein, that argument might also be made for the Millennial generation since they too span 18 years in their birth curve according to the US Census. We have chosen to include the entire curve for both rather than breaking them into distinct groups for two main reasons: 1) The media has not chosen to do so and we would be fighting an up-hill battle to get them to embrace this. 2) While we do receive this question occasionally, it has not received enough focus for us, or apparently others, to research possible differences in the values and expectations between the two halves of the cohort.
