Brand Protection What steps is LVMH taking to deal with the growing problem of the counterfeiting of luxury goods ?
The luxury industry is particularly hard-hit by the counterfeiting of goods, which unlawfully takes advantage of the prestige of its brands and harms their tradition, identity and image. As part of its broader brand protection policy, the fight against this problem -often linked with organized crime- is one of the LVMH Group’s priorities. Anti-counterfeiting measures are organized around each brand. The Group coordinates these anti-counterfeiting actions, particularly involving relations with the authorities in different countries, or actions taken directly against counterfeiters. Some sixty people at various levels of responsibility work full time on anti-counterfeiting, in collaboration with a wide network of outside investigators and a team of lawyers. This organization enables LVMH to react quickly and effectively. Thus over the last three years, extensive actions have been carried out in China, Korea, Thailand and Italy, among other countries. Counterfeits of Christian Dior, Louis
Related Questions
- Brand Protection What steps is LVMH taking to deal with the growing problem of the counterfeiting of luxury goods ?
- What types of steps is Blizzard taking to prevent cheating such as Map Hacking, which happened in previous games?
- What steps is the City of Kelowna taking to reduce the number of graffiti incidents?
