brand actively marketed beyond the VSPDT program?
Victoria Stilwell Positively is Victoria’s cornerstone public identity across many different platforms, projects and media outlets. The brand enjoys widespread awareness and popularity among the dog-owning public due to its strategic placement in all relevant categories and is anchored by the popular Positively website. Significant resources from the Victoria Stilwell Enterprises, LLC budget are reserved for marketing and advertising of the brand both online and in the marketplace in order to ensure that its reach is comprehensive and that it continues to target the appropriate dog-related demographic. VSPDT members enjoy the net benefit of these broader marketing efforts in the form of both increased web traffic and wider general awareness of the PositivelyTM brand.
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