BLACK GOLD MAINLY HIGHLIGHTS THE GAP BETWEEN THE WINNERS AND LOSERS OF THE COFFEE INDUSTRY BUT IT DOESNT GIVE THE AUDIENCES ANY SOLUTIONS – WHY?
Our main objective was to make an engaging and compelling film that could attract the widest audience possible. Imposing solutions within the film itself would have impacted on the way we wanted to craft our story. Above all, we wanted BLACK GOLD to provoke people into action and encourage them to find their own solutions…and that journey begins when they leave the cinema. People who want to find out more are now coming to the Black Gold website or joining campaigning organisations because they can relate to the issue in a way that they couldn’t before they saw BLACK GOLD.
