Bikhchandani, Naukri had the first movers advantage. How important, and sustainable, is this for you?
A. Being the first mover really helps, provided you make good use of it. So, for us, it really helped. We understood early on what it takes to create value for customers, what it takes to get revenue on the internet, what it takes to make a profit. In that understanding and knowledge, we were years ahead of the competition. So, it gets a lot easier to remain a leader. The fact is that we launched based on a deep customer insight. Others who came in took a few years to understand what it takes to build customer value — and we were three years ahead. So that’s the big reason why we succeeded. Q. Now, the online job industry is pretty competitive. Times Jobs started a whole campaign claiming to be No. 1, to which you did respond, but they have continued with it… A. We are actually quite delighted, because our resumes are up by a 20-25 per cent and they remain up. Currently, our resume acquisition rate is higher than ever before. What has happened is that Monster is actually No. 2, so o
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