Beyond joining the Rainbow/PUSH Coalition, how can Hispanic entrepreneurs participate in the plan?
JJ: Indicate a desire to participate. We reach out to markets, private and government. We write letters or make visits to officials. We hold seminars to teach entrepreneurs about those markets. And so the number of Hispanics and blacks in business as trading partners has increased. They met each other at our seminars. We have Hispanics involved in these efforts Tom Castro [CEO of El Dorado Communications], Dennis Rivera [president of the National Health and Human Service Employees Union], and Leo Guzman [CEO of brokerage Guzman & Co.] in the Wall Street Project. In every bureau of our organization, we have intentionally involved blacks and Hispanics together. HB: Hispanic CEOs are probably most familiar with the chamber of commerce model of nonprofit organization. Rainbow/PUSH has a national profile, but you also have local bureau offices. How do these function? JJ: All national and international companies have local outlets. In telecommunications, for example, the companies are everyw
