Besides the fact that the industry does not have many well-rounded judges, what are the other problems?
A. For one, all judges think that any work from O&M is good work. And that is not correct. Very frankly, most of the short-listed work from O&M was not up to the mark. But the judges are so enamoured with O&M! Again, I am citing the example of the Fevicol ad, it is not a good ad. Ask any sane advertising person, and he will tell you that the Fevicol ad did not deserve an award.
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- Besides the fact that the industry does not have many well-rounded judges, what are the other problems?
