Besides telenovelas, are there any other genres where you see big ratings and advertising potential for Telemundo?
CB: I think the fact of the matter is that we are always, constantly trying new things. One of the things we started 7 or 8 years ago was Protagonistas de Novela, which was really the first reality show developed within the U.S. Hispanic market, as opposed to most reality shows that came from the Netherlands or Spain. We had a cast of 12 aspiring actors, 6 men and 6 women, and locked them in a studio where they had to go through several challenges until they were cast as talent for a Telemundo novela. This was something that was developed for this market and it became very successful; there were about 15 versions done throughout Latin America. MCN: Earlier this year Telemundo pulled the plug on late-night show Más Vale Tarde barely five months after launch. Are you done with programming for late night? CB: No. I think it will be counterproductive from our part to think that we’re done with the time period. I think if anything, I’m encouraged from the lessons learned from this experienc
