Besides personalising with the recipients name, what else can we do to make our emails stand out in the Inbox?
Question: Besides personalising with the recipient’s name, what else can we do to make our emails stand out in the inbox? We are worried about getting lost in all the discounts and free shipping messages from other companies. Answer: This is a concern all year long for email marketers, but it becomes more crucial as the holiday shopping season heats up and creates even more clutter in your recipient’s inboxes. These three strategies will make your email more eye-catching in the inbox: 1. You might be thinking about subject lines, but first make sure your sender (“from”) line lists your company, brand or newsletter name. That will catch your reader’s eye. Our research shows the sender line is the No. 1 factor that readers use to decide whether to open or delete an email. An email address instead of a name, or a department or employee’s name doesn’t deliver the same information. Regarding the subject line: If you can’t put your company or brand name in the sender line, list it first in t
