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Besides improving my pre-show marketing efforts, how else will measurable objectives increase my shows ROI?

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Besides improving my pre-show marketing efforts, how else will measurable objectives increase my shows ROI?

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Measurable objectives will help to shape your PR efforts; create your display’s theme, graphics and floor plan; decide which products and services to spotlight in your booth; select the premiums and literature to distribute; and design your sales lead form and follow-up campaign.

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