Before we jump into letters and questions, Id like to address the often asked question of “Why do you advertise books before they arc completed?
There are several reasons. The most basic is that people want to know what’s in the works and want to know when it will be available. Often we will announce a “tentative” date or a “month of” as the release. Unfortunately, many exuberant fans seem to forget the tentative aspect (that means when we hope to have it done) or’ seem to think that the month of means the first day of the month. That’s okay, we appreciate the enthusiasm, as long as you’re not getting mad because the item is delayed. The other major culprit for actual advance advertisements is that most magazines have a two month lead time, and some, like comic books, have a three or four month lead time. That means we have to do ads for a product that will be out 2 to 4 months from today. If we wait until the book is finished, it will be sitting in our warehouse for a few months with no publicity. Consequently, we have to plan out a schedule and try to stick to it. But you know what they say about “the best laid plans of mice
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