Banks do not have a good reputation when it comes to customer service. What are you doing about that?
There is a tendency to see all banks as the same in terms of performance and customer service. Nevertheless, there is good evidence from the product and service awards that we win in many parts of the world, and from customer surveys, that HSBC is trying to be different and is succeeding. However, we are not complacent and continue to focus strongly on defining HSBC through the quality of service we give to our customers. We remain strongly committed to putting our customers at the heart of everything we do and, in so doing, create long-term mutual value.
