Avinash, have you noticed any effects on the web analytics industry due to the financial difficulties on markets?
Of course. It’s a mixed bag. Some of my dear friends have been laid off, breaks my heart (both for my friends as well as for companies that are being shortsighted). Decisions around investing in tools are getting pushed off, or in a number of cases people have called their paid analytics vendor to see how they can reduce the code on pages or sample in order to reduce the “pay per page views” cost. As you can imagine, this is not a great strategy. Yet companies are investing more marketing and sales dollars online (or decreasing it at a much less accelerated rate compared to offline) because of the sheer accountability the channel brings with it. I think of the current challenging environment as an opportunity for analytics (tools, vendors, professionals) to step in and earn their wings. Let’s stop producing reports; let’s become analysis ninjas and add value to the business today. Not next month. Today. We have data; we are smart; we are supremely placed to ride this wave on top. If yo
