Assuming price is no object, which program is better, SEO or PPC?
If you have the money to spend, we recommend investing in both programs at the same time. Over time, the PPC program may become cost prohibitive because the average bids “Cost-Per-Click” (CPC) keep going up, which increases the conversion costs. Several months down the road when the SEO program takes hold and the target ROI has been achieved, the monthly budget for the PPC program can be scaled back thereby improving conversion costs.
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- Assuming price is no object, which program is better, SEO or PPC?
