Ask the Expert: What Makes an Email Newsletter Subject Line Successful?
Q: We know that the subject of an email message is extremely important, but we struggle with what to include in the subject line for our monthly enewsletter. Any advice? A: You’re right — even though staff put significant time and resources into creating the perfect subject line for fundraising or advocacy appeals, too often this component is overlooked for the organization’s email newsletter. Although email newsletters don’t usually get the same response as a dedicated appeal, they are a tremendously important tool in building and maintaining relationships with constituents over time. While there’s no magic recipe for the perfect email newsletter subject line, here are three best practices you can follow: 1. Tell us what’s inside The bulk of the subject line space should always be used as a cue to what’s inside. The subject line of your email newsletter isn’t the place to get cute; save your creativity for dedicated appeals. Constituents subscribe to your newsletter to receive updates
Related Questions
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- Ask the Expert: What Makes an Email Newsletter Subject Line Successful?
