Aside from history and experience, what secured the success of Blue Tomato over the years ?
I think the success has been achieved through our unique strategy. We are not just a web shop, we also have brick and mortar stores, snowboard schools, test centres and a print catalogue. This all adds up to create a unique company, which few can match or copy. We also strive to provide the largest selection online, meaning a mix of large, old, new and small brands…some many people have never heard of! We want to make sure the customer can get his hands on the hottest stuff every season. The web shop is also always at the forefront of technology and service. We put the customer first and are constantly updating the services that the customer uses and of course the systems behind the screen. What are the major changes you’ve seen in snowboarding since you started Blue Tomato and how did you adapt to it ? I have only been with Blue Tomato for 7 years, but I think I can speak for Gerfried and say that the industry has had its ups and downs. With a boom at the beginning, then a quiet phase
