As Zentrepreneurs, how do you get people to experience The Republic of Tea?
A. More than anything else we are in the experience business. While marketing IPods may be more attention getting, we are marketing an experience that is 5,000 years old. The dictionary defines the word experience as an encountering, a happening, an involvement with something. It is our job to educate and inform the consumer to the rich history of tea, the fact that it was the first currency, that it was the drink that contributed to civility and social graces, that it was of course the tipping point of the revolution that started our great country. And now with the constant and consistent release of research and scientific studies from around the world touting the enormous health benefits of tea, our job is to get men, women and children everywhere to go beyond our award-winning packaging and into the experience itself. What we at The Republic of Tea call the sip-by-sip life, where one makes the time to slow down and appreciate the wonder and beauty that life has to offer. If a simple
