As with Title Tags, can one make slightly different Description tags for each site page?
A. Can one? One absolutely MUST! Each page of your site is totally different (or it better be!); therefore, of course each description tag must also be different. Not slightly different, but totally different. If your pages are so similar that your description tags are nearly the same, then you’ll probably want to rethink your whole site strategy. Every page of your site should be completely unique, because people don’t want to read one page of your site, then click to another page only to read pretty much the same thing there. If that happens, you can kiss your visitor bye-bye right then and there! Q. Can Description Tags be in all capital letters? A. Why would you want them to be? They can be anything you want. You could fill them with numbers and exclamation points if you want to, but what would be the purpose? Since Meta description tags show up in many search engines’ results pages, you generally want to use a nice descriptive sentence or two. All caps would probably not look very
