As the most important tool for brand publicity, how does this new English name reflect brand strategy?
The new English name “JuneYao” only has added a letter “e” to the original Chinese Pinyin. In English, “June” refers to a month in summer and can be associated with “hot”, “passionate” and “prosperous”. It can be related to the vitality of the enterprise for a promising future. This name is also close to the brand nature (such as simplicity and happiness). With an extra “e”, it is easier for foreign recipients to pronounce and this “e” can have multiple meanings: stands for “efficiency” to highlight the highly efficient enterprise culture; corresponds to “E-era” and reveals JuneYao’s concept for the life of E-era consumers to serve them better. This can indicate our commitment to our core values. The highlighted “e” makes the brand mark more balanced and the conformity with ring color adds creativeness and uniqueness of the brand mark, bringing infinite imagination. From phonetic perspective, June and Yao have definite pronunciation in ten major internationally used languages, good for
