As I mentioned yesterday in yesterday’s post, “Building the business case for going to SES San Jose,” almost 88% of the content at Search Engine Strategies San Jose 2008 will be brand new! So, how can anyone presume to know which sessions to recommend to someone else?
That’s a fair point, so you may want to glance at the conference at a glance yourself before deciding which tracks are right for you. But, I’ve attended 28 SES conferences since the spring of 2002. And I’ve learned that the key to getting the right member of your team into the right session is to see who is speaking as well as to read what the session is about. For example, on Tuesday, Aug. 19, from 1:30 to 2:30 p.m., the Orion Keynote Panel, Technical & Information Giants, will be moderated by Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch, and Mike Grehan, Global KDM Officer, Acronym Media. The speakers include: • Matt Cutts, Software Engineer Guru, Google; • Danny Sullivan, Editor-in-Chief, Search Engine Land; • Tim Westergren, Founder, Pandora; • Robert Scoble, Managing Director, FastCompany.TV; and • Kirsten Mangers, Co-Founder & CEO, WebVisible. According to the session description, these search engine marketing industry gian
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