As C-level executives come up the ranks do they loose focus on situational details to carry out the strategic approach?
Many times people see a senior leadership position as some sort of a seat, as opposed to a job. All of sudden they think they’re expected to be focused at 60,000 feet. If you define it as a position, you’re in trouble from the start. It’s another job that requires a focus on longer-term issues, but also requires a continued focus on day-to-day execution to make sure that happens. If they ignore this distinction between job and position, they’ll lose focus on execution in the business. When I was going to run the North American operation of Coca Cola, someone told me that this was a job where I had to be focused on customers, focused on cost, and focused on the marketing programs. Leaders need to remember the tasks they need to accomplish. Q. Did you coach executives who fell short in this area? Yes. I also got some great coaching at Coca Cola early in my career. I had responsibility for taking one of our Coca Cola bottlers public. The project required very detailed focus on writing an
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