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As an OEM/ODM what are the advantage of the ZigBee solution over proprietary solutions?

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As an OEM/ODM what are the advantage of the ZigBee solution over proprietary solutions?

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The main advantages include product interoperability, vendor independence, robust supply chain and accessibility to broader markets. Your customers can expect increased product innovation as a result of the industry standardization of the physical radio and logical networking layers. Instead of having to invest resources to create a new proprietary solution and customizing it for each country, companies will now be able to leverage ZigBee standards and focus on serving customers.

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