As an academic institution, why should I care about branding? Isn’t that for commercial enterprises?
“Branding” is just the popularized term for building a strong identity. Any organization must build an identity that represents the desirable personality and characteristics that people will associate with it. A strong identity gives the public a set of instant positive images that build confidence, trust, and respect. One very important way to build a strong identity is through consistent use of visual images and a recognizable look and feel to published materials.
Related Questions
- The Foundation expects that fellowship training be obtained in an academic setting, as opposed to a commercial or an industrial lab. How does the Foundation view a non-profit research institute?
- For provider organizations that wish to collaborate with an academic institution or research group, what is the eligible partnership arrangement?
- As an academic institution, why should I care about branding? Isn’t that for commercial enterprises?
