As a small business, has Primal Elements felt the effects of the economic downturn?
The current economic situation has definitely had an impact on business. We sell to independent gift and specialty stores. These folks are feeling the crunch every day. Our business is doing fine – I would like it to be doing better, but I’m not going to complain. Are you a big proponent of buying local? All lab work is done locally and if we have items filled outside, it is actually done very close to home. We would like to support as many local businesses and economies as possible. However, if pricing becomes an issue, we may have to look outside of our area. How do you balance company roles with your husband and son? My husband and I do not share an office; we each have individual duties that don’t overlap very often. He is the “nuts and bolts” of the business and I run the creative side. Trying not to step on each other’s toes is very important. With our son joining the business, we had to be very careful not to treat him as our child but as an important member of the team.
