As a side note, that bandwidth price is pretty cheap – that makes me start rethinking some online stuff Ive been planning on – its just a question of how bulk is bulk?.
But if they were the first, large scale, well supported, easy access (think iTunes Store easy) place to purchase downloadable video that would easily play through to your TV without rocket scientist skills required, I think that could really go far and fast in the market. And if indie producers could get their content into that system, such that it was findable in the way stuff is on Amazon or Netflix, it’d be yet another valid distribution model for folks to use. But once again, just because we can bring down the costs of production (via HD as I’ve been discussing for over a year) and the means of distribution (Amazon, Netflix, direct sales, online, etc.), doesn’t mean that every movie gets a decent shot at being seen. Because marketing/advertising costs are still the killer – there’s no good way to get the word out, inexpensively, to a broad audience to get them to see your film, and especially, as ad folk say, to “cut through the noise” of the constant media bombardment that we all
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