As a radically new marketing innovation isn there a lot of risk associated with the acceptance of the Mobila in the marketplace?
The risks are relatively low. The Mobila builds upon the acceptance of three earlier innovations: a) stationary digital advertising within malls such as one would commonly see in a mall food court, b) outdoor mobile digital advertising such as one would commonly see on the side of a city bus, and c) electric mobility scooters such as are commonly used by persons with disabilities within shopping malls.
