As a hospitality company, what are the most current developments in Internet marketing and technology that we should be aware of and potentially utilizing as part of our marketing strategy?
Two trends that have recently emerged are RSS technology and Blogs. RSS (Real Simple Syndication) allows you to make headlines and summaries of your Website content available through a syndicated “feed” that your customers subscribe to. By notifying your target audience of fresh content posted to your Website, you can distribute promotions, news and events to build strong customer relationships, encourage repeat visits, and potentially drive revenue. Blogs or Weblogs (a running journal or commentary) have quickly become a powerful way for marketing professionals to engage customers, prospects and the media. When combined with RSS feeds, blogs can be automatically broadcasted to diverse channels/audiences.
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