As a company, Cinetic could be said to represent this turning point or changing landscape in film distribution. What are your hopes and fears for the future of distribution?
Horton: My hopes are everything that’s been happening. Things that we thought would be happening three years ago when we started this company have happened more quickly. My hope is that this continues, that, more importantly, filmmakers use companies like us and still own the film and get the lion’s share of the revenues online. DVDs are going to be collector’s items in five years. Theatrical [release] is extremely important, but not for every film. VOD and instant availability is going to be increasingly prevalent. Digital and VOD are not going away, [they are] only going to become more dominant, so independent filmmakers need to be more vigilant than ever about owning their rights and understanding the various options that are out there.
