Aren’t sales tools just Sales Force Automation or Customer Relationship Management?
While information systems such as SFA and CRM are certainly sales tools, they are by no means the only tools that salespeople need to be successful. In fact, some would argue that these are some of the least useful sales tools, since they have almost no impact on the actual customer interaction. Sales tools can take almost any form – electronic, paper, products, etc. – as long as they support the salesperson’s activities.
Related Questions
- Can I use Agent Voyager along with our standard Customer Relationships Management (CRM), and Sales Force Automation (SFA) packages?
- What is the difference between Customer Relationship Management (CRM) and Sales Lead Management?
- What is the difference between Sales Force Automation and Client Relationship Management?
