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Aren’t coupons better at gaining a positive customer response?

April 26, 2017coupons customer gaining positive Response

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Aren’t coupons better at gaining a positive customer response?

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A study by Southern Methodist University shows: in building customer loyalty, in terms of reducing elapsed time between orders and repeat orders, promotional products are likely to outperform coupons or no promotion at all by as much as 12.9%. And in terms of order frequency, by as much as 16.2%.