Aren’t cause-related marketing programs a way to profit on the back of charitable causes?
Absolutely not. P&G programs are making real differences in the lives of consumers, especially among children in countries around the world. In nearly every case, we see these programs as long-term relationships, not one-shot deals. For example, our partnership with UNICEF has a very long-term perspective. Our great hope is that this campaign will eliminate tetanus in the developing world. Every three minutes, tetanus claims the life of a newborn baby and vaccination can help solve this serious condition. In many cases, P&G products are uniquely able to solve environmental challenges. Dawn dish detergent, for instance, is strong enough to thoroughly remove thick, tar-like layers of oil from waterfowl, yet gentle enough on the feathers and skin of these birds to be used safely.
