Aren t business plans really just a lot of marketing fluff for investors?
It is a blatant untruth that business plans remain unread in their original envelopes while business investments are discussed on the golf course and signed over an expensive cognac in a private dining room. Business plans make up the basis of much of the early conversations with potential investors and most serious investors spend 25-30 hours digging into the details of your plan and validating the concepts and numbers contained inside. While it is true that you need to present your business as a viable business opportunity and sell the reader on the validity and sustainability of the business concept, it must be backed up by hard evidence in order to do so in a compelling manner.
