Are Zee English, Zee MGM going in for a new look in terms of logo, channel id?
Yes, both the channels are going in for a new look. A new look has already been put on air from this week for Zee MGM. For Zee English, we are not going for a new look right now. We will wait for some time and then proceed. Effectively, we are taking things in various stages and I call it the ‘afterburner’ approach. We have a clear-cut plan for the next twelve months. ‘After-burner’ means that everything needs to be worked out in certain stages. So we have worked out various stages for each channel as in what activities will happen and at what stage. We have changed our promotional strategy. There has been a dramatic difference in the promotions in terms of creative quality before and post August. We said whatever you show on the channel is a symbol by which people live and buy. The way the channel is being represented in terms of graphics, music and on air packaging is not reflecting the desired brand identity of the channel, which is ‘Good Movies At All Times’. So in mid September, w
