Are you willing to spend money investing on the Internet, or just doing deals like the MarketWatch deal?
We have the money, but with all the venture capital money around, the money is least attractive to everybody. We have a brand, we have the audience. We reach more of the customers than anybody else does. We have content–CBS News, CBS Sports, David Letterman, Don Imus–a sales organization with 3,500 people in it today and relationships with advertisers. All these Internet companies get valued on a multiple of revenue. We have $8 billion in revenue. With CBS Plus we have the ability to package old media with new media and drive revenue. We have all these, and cash. Would we put cash up? Absolutely. We have four companies that we are at the stage of drafting deals with along the lines of SportsLine and Marketwach. All are principally related to the network and our radio stations. A couple will bear the name CBS–which they will pay more for–a couple who are interested in marketing promotion, sales organization without the brand name. We are of mixed reaction today about a traditional p
