Are you still involved with Johnstone’s marketing communication program?
It’s important I understand what we are communicating to the market. Our marketing team is very good, and our strategy meetings keep me up-to-speed. 14. What types of marketing and advertising are contractors most receptive to? We try to be a technical resource for our contractors and our catalog is the most comprehensive resource for identifying parts in our industry. Our ability at the local level to provide a cross-referencing database allows the contractor to find any part he’s looking for. In a way, that’s the best advertisement we could have. 15. What areas are contractors most deficient in? Technically they are great at what they’re doing. The area they seem to most struggle with is the business management and customer marketing side of things, simply because that’s not what they’re trained for. 16. What percentage of contractors are good marketers? If you provide a contractor the opportunity to access the right tools and training, which is what we try to do, I think they can al
Related Questions
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