Are you going to move PopCap games into retail distribution channels?
GC: Absolutely. Without getting into any specifics, the charter that’s been given to me is to extend beyond pure online distribution — although we will be doing a lot of that. It will extend to the retail channel. An impulse price point means you can sit on your couch, decide to buy and then play multiplayer Heavy Weapon. That works perfectly for iTunes or Xbox Live Arcade, for well-formed digital distribution destinations that have the mass market understanding of how to use these channels. But Nintendo’s DS has proven there’s a place for these games at retail. Look at Brain Age, Mario Bros. and Touch Generations there’s a place for these games outside online distribution. G|L: Why are casual games succeeding? Why is it such a hot space right now? GC: Gaming has finally broken through the cultural barrier in United States. It’s now a culturally acceptable phenomenon. I think that’s only happened in the last couple of years. It used to be regulated to teenage boys. Casual games has bec
