Are you getting into any ground events and cross promotions to promote Fropper music?
As of now, there are no such plans for ground events and cross promotions. We are now concentrating on building the service and managing our product. Adding new features is not going to help us. We already have a product that’s launched in a unique manner. We want to make the platform and the service more effective. And we believe by virtue of that we will get more audiences. But yes, we plan to do some promotional events in the future. Can online radio ever surpass FM radio in India? Well that’s difficult to tell, but online radio is bound to have an impact. When you are in office, you cannot listen to FM stations, but you can tune into an online radio station. Similarly, when you are on the move, you cannot tune into an online station. But I think it should find its own spot. . And yes, if GPRS costs come down, then online radio can eat up the market shares of FM stations. But as the industry matures and the options become available, online radio would eat into FM stations’ market sh
