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Are you a hotel eMarketer looking for ways to move beyond just marketing Rooms on the Internet?

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Are you a hotel eMarketer looking for ways to move beyond just marketing Rooms on the Internet?

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Weve come a long way, baby claimed a high-spirited pop idol not so long ago, following up on the claim with an equally upbeat track. And so we havein the world of Internet Marketing too. From the age of information (think glorified electronic brochure) on the web to the world of snappy online transactionsweve now moved into the age of an experiential and social Internet, all great leaps in a relatively short space of time. Hotel eMarketers can lay claim to that cheery phrase too, as far as marketing and distributing hotel rooms on the internet is concerned, in spite of the traditional, people-centric nature of the industry. But despite the eMarketer code to boldly go where no other hotel marketers have gone before, very few venture into the fuzzy world of online marketing beyond rooms. Theres lots more to promote beyond rooms in a hotel, of course. The biggest being the exciting range of Food & Beverage outlets that hotels feature today. And then there are ancillary services like Spa,

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