Are webcasts a wise use of marketing dollars?
“Webcasts can be a valuable addition to your current marketing strategy, especially in helping to recruit new customers,” says ITtoolbox president and co-founder George Krautzel. “There is an inherent value in having someone from your company speak directly to a prospect.” Krautzel recommends following these guidelines: “Keep a steady dialogue with webcast attendees before and after the event. Remember, webcasts should be concise. Cover a few topics only and limit your time to 30 minutes. “Be topical,” he adds. “How does your product or service relate to current trends or the specific needs of your audience?” Krautzel advises budding webcasters to go beyond a product pitch and offer value to viewers, which will build trust and increase conversions. DIGITAL How can I harness the power of Web 2.0? Jeanne Hurlbert, PhD, owner of optinetresources.com, replies, “As Web 2.0 transforms the Internet, opportunities to market your business increase exponentially. To make the most of them, don’t
