Are web sites going to make printed brochures obsolete?
Is the Internet relegating printed brochures to the Model T museum? Powerful. The Internet is that and more, boldly redefining how businesses communicate with each other and with consumers. From its obscure research tool origins, it now connects the world instantaneously. Putting consumers only a click away from everything, from booking airline flights online to checking sports scores, the Internet is also a business-to-business phenomenon. Simply having a Web site has exploded into intranets and extranets, with e-commerce and e-business the biggest buzzwords on the cutting edge of the new millennium. Companies’ sales and marketing worldwide, from mom-and-pop to the Fortune 500, are making Web sites the communications tool. But don’t run printed business cards through the shredder yet. Professionally-produced brochures and other printed pieces remain strong sales and marketing tools, when used together with a well-designed Web site. Consider several pluses of both brochures and Web sit
