Are Web and Blog Design Fads Costing You Money?
Even the most talented graphic designers and web designers tend to be slaves to fashion. Seemingly unable to resist the latest design trends, they often follow them without thinking. They do that even when it makes their blogs and web sites difficult or uncomfortable to read. The secret is that design courses teach them to look at the layout without reading the text or headings. That’s a great strategy for checking the overall design, but if carried too far, it leads to unreadable pages–in print or on the web. They simply are not looking at how easy or hard it is to read the text, links, and subheadings. Many people seem to assume that being flashy or fashionable is the heart of good design. But the real purpose of design, especially on the Internet, is readability. Research on the Internet has shown that it is great content, not stylish design, that site visitors search for and act upon. Web sites, blogs, and other publications should be, first of all, easy to read. Site visitors dec
