Are We Confusing New Qual Data Sources with Analysis?
Speaker: Rosie Campbell Research practitioners and clients gain considerably more from their qualitative work if the cultural stories, language and word constructions within our ‘data’ are explored and analysed more thoroughly. These skills and processes have been sidelined in recent years in favour of fashionable, but often more superficial ‘findings’ revealed in visual/’ethnographic’/ internet-sourced records. This paper, based on practical case examples, makes the case for timely reappraisal of language analysis as the heart of qual.
