Are Virtual Radio Stations in Video Games the Next Marketing Frontier?
Kevin Glennon says marketers can reach audiences by complementing, rather than competing against media, such as video games and internet surfing. For instance: In-Game radio, where live radio is broadcast during a video game. Most video games have soundtracks, and many even have virtual radio stations where players can “change stations” to listen to their choice of music. In-Game radio demonstrates an opt-in marketing choice valuable to players and marketers. You can download Glennon’s free white paper “Radio Reborn: Embracing Broadcast In An Interactive Way” at his website. More: Radio In Games And Gaming Comments (0)See All Posts
