Are viewers interested in news or socially conscious pieces in a setting like MySpace?
I think people are interested in personal connections. People are really hungry for an unedited personal connection and raw content. There might be a lot of problems with the grammar, and spelling may be wrong, but if it’s real and it’s raw it’s what people are hungry for. How does the kind of content you want to create differ from mainstream media? If you search mainstream media and try to find out information on India, aside from tourism you will find two main topics: articles about the booming economy focusing on the IT and a growing middle-class; or articles about the poverty, disease, and the homeless children. Rarely will you find stories about people overcoming these challenges facing them. For example I went to Kenya and I did a project called AIDS is Knocking. It was conceived as a documentary about AIDS orphans and widows. I worked with a NGO in a community with a 38% infection rate, one highest infection rates of AIDS in the world. The problem with statistics is that they do
