Are Value-Path Marketing milestones sequential?
Value-Path Marketing affords the concurrent pursuit of multiple milestones; however, the level of investment risk and failure rate increases when companies prematurely dedicate resources to downstream milestones. Our job is to focus the client on the events at hand, while collecting more evidence (intelligence-base), triggering the right to pursue future milestones. With the process underway we become facilitators, evidence collectors and overall marketing operatives on behalf of our clients…providing the discipline, implementation skills and leverage necessary to create measurable and sustainable value.
