Are twins competitive? Does the sun rise in the east each morning?
(OK, it doesn’t actually rise, the earth rotates toward… stay with the analogy, please.) “I think that’s one of the reasons we’ve been so successful,” offers Matt, the married twin (he lives in Corte Madera). “We’ve always pushed each other to set the bar that much higher. If Zach opens 140 new accounts for a week and I only do 110, he has bragging rights for the whole weekend, and he’ll just grind at me for that success. On the other hand, if I take the honors for the week, he’s going to know about it—and then some!” Born in San Francisco in October 1976, Matt and Zach Hyman were raised in Marin County. They graduated San Rafael High School in 1995, attended Santa Barbara City College for a couple of years, taking business classes mainly. Then, at just 20 years old, they dropped out of school and started their own direct marketing business. “At that age, with no car, no wife and no big responsibilities, you have absolutely nothing to lose,” says Matt with a hearty laugh. “That’s the t
