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Are traditional retailers hurt when people shop online?

April 26, 2017hurt online people retailers traditional

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Are traditional retailers hurt when people shop online?

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Retailers know that many of their customers like to shop in a variety of ways. If they want to ship a gift directly to a recipient or shop at odd hours, they may choose to shop online. If they want to easily browse for gift ideas or touch merchandise before they buy, they’ll shop in a store. Most retailers do not care if customers shop in stores or online as long as they shop with them.